Every year, the International Association of Convention Centres (AIPC) – in partnership with Access Intelligence – performs a member survey focusing on six key areas industry performance and outlook, new strategies, client trends, infrastructure and staff. Here are some of the 2025 results and key insights.
The 2025 AIPC Membership Survey offers a snapshot of the global convention centre industry, based on responses from 73 venues worldwide.
Industry Outlook
The industry remains cautiously optimistic. In 2024, global attendance increased by 9.2%, though total event bookings stayed flat—suggesting a stabilizing post-recovery market. For 2025, members expect a 6.7% rise in attendance and a 4% increase in bookings. 65% of venues are confident in long-term growth, even amid inflation and economic uncertainty. The biggest risks to business growth include rising operational costs, hotel availability and pricing, and growing regional competition. While external conditions remain volatile, most members agree the industry has regained its rhythm, and current challenges are more manageable than those faced during the pandemic recovery phase.
Business Strategies:
Centres are adapting to economic pressures through pricing increases and strategic innovation. 60% raised service fees, while 54% improved CSR initiatives. Dynamic pricing, off-peak discounts, and package offerings are gaining ground. Technology investment is strong, especially in sales and marketing tools, sustainability solutions, and customer experience enhancements. However, only 25% introduced new revenue streams in 2025—down from 60% in 2021—signaling a more cautious approach. Innovation remains steady: 48% of venues implemented new systems or tools. Success is measured primarily by revenue, profitability, visitor numbers, and economic impact. Most centres are focused on streamlining operations while maintaining service excellence.
Client Trends:
Client expectations have shifted dramatically. Planners now demand more flexibility, shorter booking timelines, and greater value for money. There’s growing focus on ROI, digital infrastructure, and sustainability. Corporate events and association conferences are seen as the strongest growth segments. However, challenges like rising hotel costs, airfare issues, and late bookings are straining centre resources. Many clients are negotiating harder and expecting more support, especially given high staff turnover within their own teams. While attendance quality and engagement are concerns, the diversity and size of events are increasing. Centres are responding by personalizing offerings and investing in relationship management.
Technology & Infrastructure
Technology and facility upgrades remain key investment priorities. Nearly half of members implemented a major innovation in 2024–2025, with focus areas including cybersecurity, AV upgrades, digital signage, and operational software. Renovations are more common than new builds, with meeting rooms and technology infrastructure cited as top areas needing improvement. 40% of venues have started integrating AI, though usage remains basic—mainly chatbots and CRM. Safety and security have also seen significant updates, with 67% of venues reviewing protocols and training staff. Despite budget constraints, members continue to future-proof their facilities to meet the evolving needs of clients and attendees.
Sustainability & Staffing
Staffing remains a pain point. Mid-level recruitment is the most difficult, and while conditions have slightly improved since 2024, 64% of venues still face hiring and retention challenges. In response, 51% of members introduced new HR initiatives—from leadership development and internal transfers to wellness programs and employer branding. Centres are rebranding HR as “people and culture,” investing in AI training, and prioritizing workplace well-being. Retaining skilled staff is critical, as client service demands are increasing. As venues adapt to evolving workforce expectations, professional development and flexible career paths are becoming essential to maintain operational stability and team engagement.
Opportunities & Challenges
Members face rising costs, inflation, staffing shortages, and late client changes. Economic and political uncertainty, hotel scarcity, and tech demands further strain resources. Yet, challenges come with opportunity: many see growth in long-term contracts, strategic partnerships, and expanding corporate and association events. Renovated venues, destination appeal, and improved transport infrastructure also boost competitiveness. Clients want more for less—but they also want memorable, impactful experiences. The most successful centres are those that adapt fast, differentiate boldly, and invest smartly in people, tech, and relationships. In short: resilience is the new currency—and agility the new superpower.
In sum, 2025 is a year of cautious optimism—centres are stabilizing post-pandemic, while keeping an eye on innovation, agility, and resilience.
The full report is available on our Members Only Section.
