Sustainability Case – Coca Cola

Date: 23/01/2025

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AIPC has established a dedicated sustainability working group comprising eight sustainability officers from around the world. This group provides a platform for networking, supports AIPC’s commitment to the Net Zero Carbon Events initiative, and facilitates the exchange of best practices. Meeting every six weeks, the group works collaboratively to drive sustainable innovation within the industry. 

One key initiative is the creation of a library of sustainability case studies, regularly featured in the AIPC monthly newsletter and accessible via the AIPC Intranet. 

This month, we spotlight the Coca-Cola Arena’s Events Energy Saving Strategy project. The team at ASM Global Coca-Cola was determined to reduce energy consumption during large events, focusing on optimizing air conditioning usage. The project was particularly crucial in Dubai, where high temperatures from May to August challenge energy management. The strategy included monitoring indoor and outdoor temperatures and optimizing HVAC settings for each event to maintain a comfortable environment while conserving energy. 

The results were significant: the team achieved a 31% reduction in energy consumption during the Jack Whitehall event and a 33% reduction during the Ayushman event. By continuously refining their strategy, the Coca-Cola Arena sets an example for sustainable energy practices in event management. 

Read the full case study.

Stay tuned for more inspiring examples! 

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