For the past 20 years, the AIPC Sales and Marketing Summit has been the perfect prelude to IMEX, fostering strong member engagement and vital industry interactions. Participants gain insights into current issues, industry trends and key customer perspectives, helping them prepare for the intense competition on the show floor. This year promises to be no different.
Recognised as essential for international Sales and Marketing executives, the Summit provides a global forum to assess key market challenges and develop innovative, forward-looking strategies.
New this year, and in direct response to participant feedback, the Summit moves away from its traditional format and introduces a full-day interactive workshop. This new format allows for deeper exploration, practical application and meaningful exchange, offering participants the opportunity to fully engage with the topic and translate insights into concrete actions.
The workshop will be led by Riki Dackén, senior sales and marketing expert and programme leader at IHM Business School, and will focus on modern buyer behaviour, influence, and the integration of sales, marketing and leadership in today’s complex commercial environment.
Bringing together a highly experienced and truly international audience — including over 50 senior-level convention centre executives, client representatives and marketing specialists — the Summit creates a unique environment for commercial leaders to reflect, challenge their thinking and develop practical strategies to succeed in one of the most competitive markets the industry has faced to date.
Since its inception nineteen years ago, the AIPC Sales and Marketing Summit has consistently delivered tangible value, offering crucial guidance to convention centre leaders as they navigate rapidly evolving market conditions and increasingly demanding customer expectations.
DATE AND TIME | 17 MAY 2026, 9.00 – 18.00
PROGRAMME
Click here to view our Programme
REGISTRATION FEES:
- Early Bird Registration | until April 1st | EUR 300 EUR (includes lunch and coffee break)
- Regular Registration | from April 2nd | EUR 350 EUR (includes lunch and coffee break)
WHO SHOULD PARTICIPATE :
The AIPC Sales & Marketing Summit is designed specifically for commercial leaders and senior professionals working in convention centres and venues who are responsible for driving revenue, market positioning and client relationships in an increasingly competitive global environment.
The Summit is particularly relevant for professionals who:
- are seeking to strengthen their strategic sales and marketing capabilities in response to evolving buyer behaviour and market dynamics
- wish to benchmark their commercial approach against peers from leading venues worldwide
- are looking for a high-level forum to exchange perspectives, challenges and solutions with senior colleagues and industry experts
Typical participant profiles include:
- Heads of Sales and Deputy Heads of Sales
- Sales & Marketing Directors and Managers
- Business Development Directors and Managers
- General Managers and CEOs with direct commercial responsibility
Participants typically represent convention centres and venues from Europe, North America, Asia-Pacific, the Middle East and Africa, making the Summit particularly valuable for international peer exchange, benchmarking and networking.
