Redefining Impact: Meetings with Meaning

Date: 01/07/2025

#MEET4IMPACT, a non-profit organisation driving change in the business events sector, has released a powerful new report in collaboration with Skift Meetings and IMEX: Meetings with Meaning 

This report challenges our industry to move beyond economic metrics and rethink events as catalysts for social good. It explores how meetings can generate measurable impact—changing lives, advancing sustainability, and strengthening communities. By shifting focus from outputs to outcomes, it calls on organisers to embed purpose into every event. A must-read for anyone ready to embrace a more meaningful, values-driven approach to business events. 

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