4Mal Media Management is proud to introduce our growing portfolio of specialised B2B publications and platforms that serve the dynamic South African MICE (Meetings, Incentives, Conferences, and Exhibitions) industry.
As a dedicated and award-winning media company, 4Mal Media offers a 360-degree platform for venues, service providers, suppliers, associations, and event professionals to engage with a high-value audience through print, digital, and social media.
Our mission is to celebrate and support the business events sector while providing targeted marketing and editorial opportunities that deliver measurable value to our partners. Our ecosystem of trusted brands and channels includes:
- Meetings Magazine – South Africa’s premier MICE industry publication. With six print issues annually and a robust digital edition, Meetings offers rich insights into trends, destinations, best practices, and thought leadership from across the events sector.
- The Meetings & Event Planner – An annual buyer’s guide and go-to resource for PCOs, corporate event organisers, and association planners seeking reliable venues and service providers.
- The Incentive Planner – A specialist title focused on incentive travel, reward strategies, and motivational events within South Africa and broader Africa.
- The Exhibition Planner – A dedicated platform for the exhibitions and trade show industry, featuring supplier profiles, infrastructure insights, and innovations in event tech and AV.
- CareerSuccess Magazine – Our latest acquisition and relaunch under the 4Mal banner. As the mouthpiece of PAFSA (Professional Association for Secretaries and Administrative Professionals of Southern Africa), it targets PAs, office managers, and junior executives—key influencers in corporate and event decisions.
- ThePlannerGuru.co.za – Our digital content hub featuring breaking news, industry interviews, and event listings, attracting MICE professionals from across the continent.
- The Planner Guru Weekly Newsletter – A direct channel into the inboxes of thousands of qualified MICE professionals, offering advertisers high visibility and engagement.
- The Planner Guru Social Media Platforms – Our growing online community across Facebook, LinkedIn, Instagram, and X (formerly Twitter) shares daily industry content, campaign highlights, and brand exposure opportunities.
Together, these platforms form a powerful and comprehensive channel for destinations, venues, suppliers, and innovators to connect with buyers and decision-makers in the South African and broader African MICE space.
We invite AIPC members to partner with us in reaching this influential market. South Africa remains a gateway to the African continent, and through 4Mal Media’s suite of platforms, AIPC members can tap into a community that is actively seeking international collaboration, innovation, and excellence.
We believe that strategic partnerships—local and global—are key to strengthening the business events industry. By working with international associations like AIPC, we hope to foster knowledge sharing, increase visibility for global suppliers, and ultimately help position South Africa as a globally competitive MICE destination.
Let’s collaborate and grow together.
To advertise or explore editorial collaboration opportunities, contact us at antois-leigh@4mal.co.za or visit www.theplannerguru.co.za
