We are pleased to share insights from the recent IMEX Policy Forum 2025, which brought together political representatives, destination managers, and business event leaders.
The forum explored how business events are shifting from tourism side-shows to engines of place leadership, innovation, and socio-economic progress.
The IMEX Policy Forum 2025 highlighted business events as catalysts—comparable to venture capital—driving long-term investment, climate action, and cross-sector collaboration.
Case studies from Sydney and Ireland showed how aligning events with government priorities secures influence, funding, and policy relevance. Speakers urged destinations to engage Gen Z, embrace “place DNA,” and form lasting coalitions beyond political cycles. The call to action: stop begging for a seat at the table—set the table, convene stakeholders, and lead with purpose
For a comprehensive overview, check the full report here.
