The International Association of Convention Centres is the industry association for professional convention and exhibition centre managers worldwide
The Board of Directors is responsible for the overall direction of the Association, and makes all decisions necessary to further the aims of the Association in the best interests of Members
The purpose of the Industry Partnerships is to ensure that the voice of AIPC is heard at all levels required to support and defend the interests of the AIPC Members
AIPC membership offers the ultimate opportunity to engage with industry colleagues and take part in a global network of international convention and exhibition centre professionals
AIPC collaborates closely with a select group of Business Partners.
Professional development is of key importance when striving for management excellence
We will explore customer needs based on feedback from actual customers, and by going into the sales approach needed to map value, work through the impact this has on pricing models to give some strong pointers and recommendations for the future.
SwissTech Convention Center in Lausanne, Switzerland
13-15 July 2021
AIPC provides its members with access to a wide range of resources, from research to quality standards
A selection of industry research conducted by AIPC in collaboration with its partners
A selection of industry publications which are relevant to our members
The AIPC / Ipsos Client Satisfaction Survey program
Allows convention centres to measure and report their overall economic impact
An industry-specific programme for identifying and evaluating key areas of convention centre performance
AIPC APEX award: based on the highest client ratingAIPC Innovation award: rewards “innovation”
To become a member of AIPC, you must first complete an application form. This will allow the Board of Directors to decide, based on several factors.
By becoming an AIPC Business Partner, you obtain access to a global network of 180 venues in 57 countries and you will be able to share your knowledge, demonstrate your thought leadership and showcase your products and services.
November/December issue of the Meetings magazine in South Africa
Is 2020 the year to be forgotten or to be remembered? If you would ask my children, the answer would be clear. Why would you want to remember a year where we could not hang out with friends, play volleyball (both of them play in regional competition level) or go to our grandparents (for cash flow or other reasons)? But for event professionals, this could be the year to remember as the year we were offered the opportunity to re-invent ourselves.
Let’s be clear: this year has been horrific for anybody involved in organized events. At the same time, this crisis has catapulted us 10 to 15 years ahead. The things we are witnessing now are not new. Many venues and event organizers were already experimenting with digital, for many different reasons: increasing reach, get a better understanding of customer behavior, create additional channels, etc. But almost all of us were still in the experimental phase, trying things out in order to fully understand the ins and outs. And then we had to push the fast-forward button, with no time to think about all the possible issues and solutions.
A lot has been learnt over the last year and I think most of us will agree that the world as we knew it before COVID-19 will not come back as such. Just to take one example: bringing people together from across the globe for a 4 hour general assembly, including a 90 minutes lunch break, is unlikely to happen in the next normal. At the same time, the fact that we have not been able to meet face-to-face has made us realize the tremendous value of something which was often taken for granted. Although technology has helped to keep the global economy afloat, it can not bring the interaction needed for true innovation, collaboration or trade – whether that is in finance, medical or other fields. People – and businesses – are therefore in need to meet, discuss, plan and create.
Event venues are – more than ever – the perfect platforms to do so. Not only do they have solid safety and security protocols in place, they now also offer the possibility to choose the channel most suited to achieve the objectives of the event organizer. Take the example of a medical association. Typically, their annual congress wants to achieve – amongst others – following objectives: disseminate knowledge and stimulate innovation. The latter is done by bringing people together, have them discuss and network – lots of medical innovations started on a napkin. The dissemination however does not necessarily require a physical presence and in some cases, those who are in the highest need are the ones who are not able to travel for financial or other reasons. Therefore, there is a clear purpose to use the digital service offer of the venues to reach those audiences. It’s not an “or” story – it’s a clear “and” one.
So everything is there to make organized events happen again? Technically, yes. The first challenge is elsewhere: how to re-gain the hearts and the confidence of international communities to come together again. The need is definitely there, but reluctance remains – both on personal and organizational level – to step on that plane. Even with a vaccine.
Venues and destinations will need to work together to re-conquer this confidence, by creating safe and smart value chains. Technology used to create safe environments – for example low touch – can also be used to create smart environments, creating value for both delegates, organizers and venues. No more badges, buying metro tickets, queuing at the hotel check-in, etc. Just one safe, seamless – and touchless – end-to-end experience.
Which brings us to the second big challenge: the creation of quality standards for the next normal. The rollercoaster-ride the industry went through now needs to be translated into a set of standards which provide event organizers with a sense of comfort when it comes to selecting venues and destinations for their events and which indeed cover the full value chain.
The future is ours to create. It is something I like to tell my children and it’s definitely something our industry is putting into practice.
Sven Bossu, CEO AIPC