Discover Industry Trends Impacting Venue Marketing at the AIPC Sales & Marketing Summit

Don’t miss out on the upcoming Sales & Marketing Summit taking place on Sunday, May 21st, just before IMEX. The Summit will focus on the theme of “The New Age of Venue Marketing,” offering attendees the opportunity to hear from expert speakers on how COVID has transformed business development plans, the role of sustainability in marketing, and the importance of partnerships when promoting a destination.

One session that you should look forward to is The Big Picture: Industry Trends Impacting Centre Marketing. Presented by Sven Bossu, AIPC CEO, this session will draw insights from current research, analysis, and the preliminary results of the 2023 AIPC Member Survey. The session will review the state of the most important industry trends and impacts and provide a sense of how centers around the world are responding. Topics such as competition, changing business practices, convergence, advocacy, and new client expectations, as well as challenges in areas ranging from center design to facility security, will be discussed.

Aside from the educational sessions you will also have the opportunity to network during coffee breaks, lunch, and the closing cocktail.

This Summit is an excellent opportunity to connect with fellow industry professionals and gain valuable insights into the challenges and opportunities facing the global sales and marketing landscape.

Click here to register