The International Association of Convention Centres is the industry association for professional convention and exhibition centre managers worldwide
The Board of Directors is responsible for the overall direction of the Association, and makes all decisions necessary to further the aims of the Association in the best interests of Members
The purpose of the Industry Partnerships is to ensure that the voice of AIPC is heard at all levels required to support and defend the interests of the AIPC Members
AIPC membership offers the ultimate opportunity to engage with industry colleagues and take part in a global network of international convention and exhibition centre professionals
AIPC collaborates closely with a select group of Business Partners.
Professional development is of key importance when striving for management excellence
We will explore customer needs based on feedback from actual customers, and by going into the sales approach needed to map value, work through the impact this has on pricing models to give some strong pointers and recommendations for the future.
SwissTech Convention Center in Lausanne, Switzerland
13-15 July 2021
AIPC provides its members with access to a wide range of resources, from research to quality standards
A selection of industry research conducted by AIPC in collaboration with its partners
A selection of industry publications which are relevant to our members
The AIPC / Ipsos Client Satisfaction Survey program
Allows convention centres to measure and report their overall economic impact
An industry-specific programme for identifying and evaluating key areas of convention centre performance
AIPC APEX award: based on the highest client ratingAIPC Innovation award: rewards “innovation”
To become a member of AIPC, you must first complete an application form. This will allow the Board of Directors to decide, based on several factors.
By becoming an AIPC Business Partner, you obtain access to a global network of 180 venues in 57 countries and you will be able to share your knowledge, demonstrate your thought leadership and showcase your products and services.
by Sven Bossu, CEO AIPC
At the end of September, AIPC brought its community together for the 2020 annual conference in Paris. Given travel restrictions, we decided to make it a hybrid conference which resulted into an event which was both intimate and global. The ambition was to provide our members with a holistic view on the future of organized events and that is exactly what they got.
Both the venue and the on-site participants were simply delighted to have a face-to-face meeting and be able to network as we all used to do. There was definitely a feeling of “yes, we can”—and more importantly: “yes, we must.” And that was also the key message we got from almost all the speakers —from the chief marketing officer of Deutsche Bank to the senior event director of SAP: physical events will come back, because they are needed to trigger innovation and relaunch the economy. At the same time, there is the acknowledgement that digitalization—which is nothing new—is now at the level everybody expected it to be … in 10 years.
As a result, all the models we have used till now are considered broken and all players in the event value chain are indeed re-inventing themselves. As an example, the CEO of ACCOR Europe explained how the group now rents out rooms as day offices, as in some cases working from home is simply not possible.
Sometimes it can be inspiring to look at other industries and see how they dealt with existential crises like these. Mark Gallagher, who comes with a Formula 1 background, did provide that inspiration. In the last 30 years, Formula had to—as a result of circumstances out of its control—evolve from tobacco-sponsored car racing business into global technology business. Revenue sources representing 80 percent of total income for decades disappeared in less than three years and other business models had to be re-invented from scratch. And time after time, Formula 1 re-emerged because the different teams—despite the fact that they are fierce competitors—came together in times of crises to come up with solutions.
In the event industry, we will go through a similar catharsis. Technology will no longer be an “add-on” to physical events. Instead it will be “digital first” and venues will become content incubators, offering event organizers multi-channel solutions to bring content in different formats to their community. And event organizers will need to redefine how they engage with their community and deliver content in formats which are in line with the desires and expectations of the customer.
Figuring out how this can be achieved in a way which brings value to all the different parties involved is still an area in full exploration. Even global technology companies, such as Cisco of SAP, have not fully nailed down the concept of hybrid events. But the common thread was that we—as an industry —can come out stronger out of this if we collaborate. In some cases, speakers were very explicit and actually reached out to the AIPC community to come up with solutions.
As the International Association of Convention Centres, AIPC has a mission to do exactly that: create a platform where knowledge is shared, offer opportunities to learn from each other and define how the next normal will look like—in partnership with all the stakeholders within the ecosystem. And this annual conference was definitely a firm step in that direction.