As commercial pressure intensifies across global markets, the AIPC Sales & Marketing Summit offers something rare: a full day dedicated to rethinking how convention centres influence, position and compete.
Taking place on 17 May 2026 in Frankfurt, this year’s edition adopts a fully interactive workshop format designed specifically for senior sales, marketing and business development leaders navigating increasingly complex buyer behaviour.
Led by Riki Dackén, senior sales and marketing expert and programme leader at IHM Business School, the Summit focuses on a critical shift:
Today’s buyers are informed, sceptical, and often well advanced in their decision process before the first sales conversation even begins.
The workshop will explore:
- How modern buyer behaviour has fundamentally changed
- Why influence often happens long before the buying window opens
- How neuroscience and behavioural economics explain real decision-making
- Why sales and marketing must operate as one integrated commercial system
Rather than relying on fixed models, participants will think, test and challenge assumptions before refining their approach. Short theory blocks alternate with discussion and practical case work, ensuring immediate applicability.
Who is already joining?
Senior leaders from across the global convention centre community have already confirmed their participation, including representatives from: Cape Town International Convention Centre, Marina Bay Sands, RAI Amsterdam, Miami Beach Convention Center, Metro Toronto Convention Centre, Palais des Congrès de Montréal, Te Pae Christchurch, SwissTech Convention Center, MEO Arena & Congress Centre, ICC Belfast, Vienna Congress & Convention Centre, Budapest Hungexpo, and many more.
This diversity of perspectives ensures a highly relevant and dynamic exchange of ideas, grounded in real operational and commercial challenges.
Bringing together over 50 senior executives from convention centres worldwide, the Summit offers a focused forum for benchmarking and strategic reset ahead of IMEX.
Preferential rates are available until 1 April 2026. After that, standard registration fees will apply.
Now is the time to secure your place.
The AIPC Sales & Marketing Summit 2026 will take place on 17 May 2026 in Frankfurt.
Register now.
