AIPC Research – Benchmarking

Date: 01/09/2022


During the AIPC Annual Conference, Matthew Klas from HLT Advisory – a Canadian based research company – shared the result of the yearly AIPC Benchmarking Exercise. A video of his presentation can be found here.

The objective is to provide participants with benchmark centre performance data that can be used for planning and tracking purposes as well as comparisons of key data with similar centres. Results are presented at the AIPC Annual Conference each year and demonstrate the value that the generated data creates. A custom report is also provided to all members so they can assess their benchmark performance data against other comparable centres.

This makes it a very unique type of research, with a high value for all participating convention centers. Key topics addressed are:

• Industry recovery (e.g. event load recovery, revenue recovery)
• Profitability strategies (e.g. alternative revenue sources, expense models)
• Emerging business model trends (e.g. future outlook of virtual and hybrid meetings)
• Capital investment and space offering changes (e.g. investment in technology, repurposing of existing spaces)
Please note there is no cost for members to participate in this study. Those members that choose not to participate in the survey will not be eligible to receive the summary report, nor will they be able to access any of the benchmarking data that is developed as a result. We encourage all members to participate in this survey as every additional participant improves the value of the report for all members.

An invitation to participate will be sent out in December. If you have any questions concerning this research, please send a mail to

Scroll to Top