The Iceberg 2.0

Industry leaders co-created The Iceberg in 2017 as the chosen metaphor for highlighting both the tourism benefits of events, but also the social, economic, and societal impacts aligned to the purpose of them.

Thanks to funding support from the sector leadership, The Iceberg has used the intervening period to curate a powerful and compelling body of evidence-based data and storytelling which has helped to re-shape the narrative of the business and professional events sector beyond its consumption economy.

Now is the time to take the message beyond the echo chamber of the sector itself, and to present the unique combination of the value consumption, and sustainable value creation, of the business events economy to governments and their policymakers. And we need you to become an Ambassador

You can find the launch video and much more information on The Iceberg 2.0 here : https://www.the-iceberg.org/features/many-voices-one-message/

Join the movement of “Many Voices, One Message” and help us get the message out there.