Poltrona Frau Custom interiors, Seating the world and a world of seating.

Date: 13/03/2023


Engineering and comfort are not an oxymoron, when speaking about Poltrona Frau. For over a 100 years Poltrona Frau has been seating the world, and the world has been enjoying the comfort, beauty, and technological performances of their design.

Far beyond the residential seating for which it has been an undisputed leader for over a century, Poltrona Frau with its Custom Interiors business unit, has developed a widespread experience in the design of custom seating projects for theatres, auditoriums, concert halls, Opera houses, parliamentary chambers all over the world.

Over 5000 projects in over 200 countries as partners of some of the world’s most famous architects and architectural studios, from Renzo Piano, to Doriana and Massimiliano Fuksas, to Sir Norman Foster, to Zaha Hadid. Each project is a world of its own, where custom-made seats stand along with standard designs, specifically created for seating audiences like the famous Kube by EOOS, or the Museum chair by Poltrona Frau Style & Design Centre, just to mention a few. Poltrona Frau also customizes standard models to fit better within the project. Colours, upholstery, and materials are decided together with the architects, to satisfy their aesthetic desires while complying to all technological and safety requirements.

Poltrona Frau Custom Interiors provides turnkey projects. Custom interior projects require specific acoustic conditions, technological facilities and connectivity, flexibility of lay out according to the different type of venues – conventions, workshops, exhibitions – and last but least must satisfy very strict safety regulations.

For instance, Poltrona Frau has created a special type of cotton fabric that satisfies the flame-retardant regulations. Thanks to its state-of-the art laboratories, Poltrona Frau can perform all the testing in-house. So, when a given material or product is sent for the final certification it has been internally proved to be eligible. This translates in time-saving, cost-saving, and reliability.

One of the most recent achievements is the renovation project for CCH, Congress Center of Hamburg. Poltrona Frau provided 4000 seats, all equipped with writing tables and recharging sockets for types of devices for the Halls 1 and Z. The seats are designed with a strong focus on ergonomic features in order to make every event — even longer ones — an enjoyable experience.

First inaugurated in 1973, the CCH – Congress Center Hamburg was at the time, one of the best and largest convention centers in Europe. For more than forty years its high standards kept up to their name, but in 2016 the congress center closed for a year and underwent a large-scale renovation. Designed by architects agn leusmann/Tim Hupe Architekten, the CCH Congress Center Hamburg covers a total area of 36,000 square meters, with up to 50 different multifunctional halls capable of hosting events of all kinds.

This is only one of the numerous customized projects around the world. Poltrona Frau Custom Interiors business unit acts as a contractor, but with a special appeal, designing and implementing complex solutions, where expertise, industrial capabilities, technological innovation, craftsmanship and style are masterly blended into a one and only design

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