Communication in post-covid times – Interview with Vivienne Hsu, Partner at Anabasis and Communications Strategist

Communication in post-covid times
Interview with Vivienne Hsu, Partner at Anabasis and Communications Strategist

Effective, impactful communications for customers, partners and other stakeholders – such as local authorities are crucial for successful convention centres. AIPC organized a roundtable on the topic, allowing  communication and marketing colleagues from convention centres to learn from each other how they develop and manage successful strategies in an ever-changing multi-channel world. We also invited Vivienne Hsu, Communication & Marketing Strategist and Partner at Anabasis to share her views from a global perspective. Especially for the AIPC members, we also recorded an interview with Vivienne in which she talks about the major shifts in communication strategy, the things which remained the same and about uncertainties ahead. A “must watch” for anybody active in marketing and communication. You can find this interview here.