Documenting “Remarkable Outcomes”: the JMIC Case Study Program
AIPC has partnered with the Joint Meetings Industry Council in a program to identify and document prime examples of how the events we host in our centres – from meetings and conventions to exhibitions and conferences – generate important values beyond simply their tourism-related benefits, and in fact support our respective community economic, professional, business and social aspirations. In order to make for convincing arguments, particularly to our governments, these broader benefits must actually be measured in a credible form.
Centres are in the best possible position to point out events that have had great outcomes beyond just delegate spending – things like business transacted, innovations shared, professional advancements or credentials achieved and community legacies left behind.
AIPC Member Case Stories:
China-LAC 2017 at the Punta del Este Convention & Exhibition Center
Palais des congrès de Montréal: A Rooftop Agricultural Legacy
San Diego Convention Center Corp: San Diego Exemplifies Community Values Generated by AIPC Member Centres
Flanders Meeting and Convention Center Antwerp: A Room with a Zoo Pays Off for Both Sides
Borneo Convention Centre Kuching Training Creates New Transferable Skills
"Industry Perspective" presentations have been carried out for a variety or groups ranging from individual centres and destinations to national or international industry groups or organizations, and have proven to be a successful and credible way of reinforcing key industry messages in a specific country or community.
Their purpose is to generate a greater appreciation for the critical role that centres play in supporting and growing the economy and to support and reinforce the communications and government relations activities maintained by local members of the industry themselves.
JMIC Issues Call for Case Studies | June 2016
The Role of the Meetings Industry in Economic Transition: Governments are Getting It | April 2016
JMIC Outlines New Case Study, Research Initiatives | November 2015
Exclusive interview with Professor Greg Clark CBE of The Business of Cities by Intellectual Capitals
In the final response to this exclusive interview by Intellectual Capitals, Professor Greg Clark discusses lessons to take from AIPC, including the best way to make cities realise their convention centres are untapped assets.
Lessons to take from AIPC
Click here to see Intellectual Capitals’ previous interviews with Professor Greg Clark:
Episode One: The new mobility and its importance for convention centres
Episode Two: Hyper-mobility and the importance of education
Episode Three: How Convention Centres work with governments
Episode Four: Postcard to business card – a destination’s branding strategy
Episode Five: Accessing available capita
Episode Six: Opportunities for cities or regions to cluster
The Long-Term Effects of Meetings & Events:
The Influence of Meetings Beyond the Convention Center:
As part of an AIPC Annual Conference, Amsterdam 2012 session on promoting the industry value proposition,
Leigh Harry - Chief Executive, Tourism Victoria and Deputy Secretary Tourism and Aviation
shares his views on how centres should approach government communications:
AIPC Annual Conference, San Diego 2011:
AIPC Presentation by Rod Cameron at the
Politicians Forum, Göteborg 2011: