Mark Your IMEX Calendar Now for the 2017 Edition of the AIPC Sales and Marketing Summit | May 14
For each of the past 10 years, the AIPC Sales and Marketing Summit has proven to be the perfect kick-off for member participation in IMEX and all the client and industry interactions it entails. Summit participants have the opportunity to compare notes on current issues, consider the latest industry trends and hear from representatives of key customer groups before they hit the show floor and a time of intense industry competition. This year will be no exception.
The 11th in our series of AIPC Sales and Marketing Summits will be held April 17, 2016 in cooperation with IMEX. Now recognized as a key session for International Sales and Marketing executives, the purpose of the Summit is to create a forum in which key market issues and challenges can be assessed in a global context and new strategies developed to address them. Its proven formula of bringing together more than 60 senior-level convention centre sales and marketing executives combined with client representatives and marketing specialists in a workshop setting has delivered consistent results since its inception ten years ago.
2017 PROGRAM THEME AND KEY SESSIONS
Disruptive Forces Affecting the Meetings Industry: What They Mean for Convention Centres
Unprecedented global events are reshaping all aspects of the meetings industry - and convention centres need to be aware of what it takes to adapt to changes ranging from major geopolitical events and new destination agendas to evolving client expectations and event strategies. Satisfying clients and meeting delegate needs while driving revenue for owners is a delicate balance for convention centre sales and marketing managers - and these topics will drive wide-ranging discussions with industry leaders and colleagues at this year’s Summit!
Key note: Robert Govers ¦Chairman, International Place Branding Association.
• The Future of Place Branding: What it Means for Your Destination
• The Big Picture: Industry Trends Impacting Centre Marketing
• Advancing Meeting Objectives in the Corporate World
• Challenge Our Presenters: How Do Their Views Square with Your Experiences?
• Association Meetings: Responding to the Evolving Landscape
• What's Keeping Centre CEO's Awake at Night?
Make sure you’re a part of the action - book your place in our industry’s most important sales and marketing exchange!
DATE AND TIME | Sunday May 14, 2017 from 10.00 until 17.00 hrs.
LOCATION | Congress Center Messe Frankfurt, Kap Europa - meeting room Plateau
EARLY REGISTRATION | Until March 15 | 145 EUR (includes lunch and coffee break)
REGISTRATION FEES | From March 16 | 165 EUR (includes lunch and coffee break)
TO REGISTER | firstname.lastname@example.org
The forum is a very valuable exercise and the results provide important guidance to convention centre executives as they look forward to competing in one of the most challenging and competitive markets we've ever seen.
For highlights of previous summits, please review the programs below:
AIPC Sales & Marketing Summit 2016 Program
AIPC Sales & Marketing Summit 2015 Program
AIPC Sales & Marketing Summit 2014 Program
AIPC Sales & Marketing Summit 2013 Program
AIPC Sales & Marketing Summit 2012 Program
AIPC Sales & Marketing Summit 2011 Program
AIPC Sales & Marketing Summit 2010 Program
AIPC Sales & Marketing Summit 2009 Program
AIPC Sales & Marketing Summit 2008 Program
AIPC Sales & Marketing Summit 2007 Program
AIPC Sales & Marketing Summit 2006 Program
In Partnership with IMEX